The brief
The brief is a written picture of how you want to live, and it comes before any floor plan. Room counts and square footage belong in it, but they matter less than habits. Who cooks, and for how many? Where do muddy boots go in February? Which rooms should catch morning light, and which need to stay dark for sleep?
A good brief is short enough to remember and specific enough to settle arguments later. When two design options look equally good, the brief is what breaks the tie.